A social networking service also social networking site or social media is an online platform which people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptops , on mobile devices such as tablet computers and smartphones. Defined as "websites that facilitate the building of a network of contacts in order to exchange various types of content online," social networking sites provide a space for interaction to continue beyond in person interactions.
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As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. In , there were around 2. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. By , more than 3 billion people will be using social media.