Following social media outrage over its decision to pull ads featuring same-sex couples, the Hallmark Channel today reversed its ban on the advertisements and apologized for pulling them in the first place, a spokesperson from the network told CNN. The original ad, from online wedding planning company Zola, featured same-sex couples celebrating marriages, including two brides kissing at the altar. Anything that detracts for this purpose is not who we are. Please explain.
The One with the Lesbian Wedding
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Hallmark announced Wednesday that the chief executive of its subsidiary overseeing the Hallmark Channel is stepping down, a month after the network was at the center of backlash over its decision to pull a same-sex marriage advertisement. The news comes after the Hallmark Channel was caught up in controversy after pulling a Zola commercial featuring a lesbian couple's wedding amid conservative pressure. Mike Perry, president and chief executive of Hallmark Cards, said in a statement that it was "more important than ever that we find relevant new ways to grow our business," but he did not give a reason for Abbott's exit. The Hallmark Channel first removed the wedding company's pro-LGBTQ ad after it was mentioned in a blog post by One Million Moms , which bills itself as a group of parents working to stop the "exploitation of children" by entertainment media. But the channel was also hit by criticism for pulling the Zola ad, getting called out on social media by celebrities such as Ellen DeGeneres.
The Hallmark Channel usually goes full-frontal with Christmas-themed movies way before Thanksgiving Day hits the calendar until the new year rings its bell. The station sometimes offers Christmas-in-July on the network. Despite the channel's fervor for Christmas spirit, a conservative group called "Bah, humbug" when the Hallmark Channel aired commercials that showed two brides kissing at the altar. The ad shows two brides facing each other at the altar while discussing some hardships of planning a wedding, and at the end the two women kiss each other. The end of the commercial shows viewers how to log on for a simple one-stop shop for invitations, registry and other to-do-list items associated with weddings.